A few years ago, the owner of Soth Company was sitting at his tiny desk in his family third-floor apartment, surrounded by piles of decal vinyls, an old Cricut Maker, and a dream he wasn’t sure he could pull off. He didn’t have a business plan, a fancy studio, or even proper tools. What he did have was a love for stickers and decals.

It all started as a hobby simply making custom vinyl street signs. He shared one of my custom street sign with his co-worker just for fun: and to his surprise, his co-worker loved it and even asked if they could buy it.

That single message turned into my first sale. Then another. And another. He design, cut, and packaged every order by hand from his apartment, with vinyl sticker paper and a lot of late-night learning. Over time, what began as a creative outlet turned into a small, meaningful business built on kindness, resilience, and endurance.